Despite a recent slowdown in rent growth, we believe the U.S. residential sector continues to be anchored by durable demand fundamentals, with demographic momentum, affordability pressures, and domestic migration realignments all reinforcing the need for rental housing.
Three trends stand out to us as the potential drivers of demand: who today’s renters are, why renting remains the more attainable option for many households, and which markets are capturing the strongest migration inflows.
Demographics: Renter Cohorts Driving Demand
Today’s renter base is being powered by the two largest generations, Gen Z and Millennials, whose scale and household‑formation patterns may create sustained upward pressure on rental demand nationwide.
Gen Z: The Emerging Renter Market
Millennials: The Core Renter Population
Generational Homeownership Rates[4]
Immigration’s Growing Role
Affordability: Why We Believe Renting May Win in 2026
In our opinion, affordability remains one of the most powerful structural forces driving household preference toward renting. The gap between renting and owning reached historic levels amid rising interest rates in 2022 with many renters unable to make the jump to homeownership during that time.
Homeownership Costs Have Soared
Renting Is Sometimes 100+% Cheaper Than Owning
In many markets, the cost of owning is now more than double the cost of renting, creating a significant monthly payment gap that may strengthen rental demand and keep retention high as would‑be buyers remain priced out.
Monthly Rent vs Own Cost by Market[10]
Migration: A New Geography of Growth
Migration, both domestic and international, continues to reshape the United States’ residential demand map.
Pre‑COVID Patterns (2015–2019)
Americans moved from high-cost gateway markets such as New York, California, Illinois, Massachusetts toward affordable Sun Belt and Mountain states like Arizona, Nevada, Idaho, and South Carolina.
The COVID Shock
Remote work decoupled housing decisions from workplace proximity, unleashing one of the most significant migration shifts in recent history. Cities such as Austin, Phoenix, and Tampa saw an annual average rent growth of 14%, 14%, and 17%, respectively in 2021 and 2022.[11]
Post‑COVID Correction
With net immigration becoming more volatile and policy‑sensitive, domestic migration has taken on a larger role in shaping housing demand. Migration flows have moderated from their pandemic peaks but remain directionally consistent, which we see continuing to redistribute demand across markets.
These migration shifts appear to be reinforcing the long-term bifurcation between supply-constrained coastal markets and high-growth, high-delivery Sun Belt metros.
Amid ongoing economic headwinds, it is our view that the residential sector’s core strengths of demographic demand, structural affordability pressures, and migration flows will remain intact. With these trends providing anticipated long-term tailwinds, we believe the sector is positioned for potential rent stabilization and a gradual recovery through 2026-2027, led by the metros benefiting most from the demographic and migration tailwinds discussed above.
[1] U.S. Census Bureau
[2] https://www.usnews.com/education/best-colleges/paying-for-college/ articles/see-how-student-loan-borrowing-has-changed?edu-2294- control=true
[3] U.S. Census Bureau; https://www.redfin.com/news/homeownership-rate-by-generation-2025/
[4] https://www.apartmentlist.com/research/millennial-homeownership-2025
[5] https://naahq.org/news/over-fifth-rental-households-foreign-born#:~: text=Share%20of%20foreign%2Dborn%20households,apartment%20 market%20and%20capital%20markets. & https://www.pewresearch. org/short-reads/2025/08/21/key-findings-about-us-immigrants/
[6] https://www.census.gov/newsroom/blogs/random-samplings/2026/01/ historic-decline-in-net-international-migration.html
[7] Fred – MORTGAGE30US, Assumed interest rates of 2.7% and 7.8%
[8] https://www.huduser.gov/archives/portal/pdredge/pdr_edge_featd_ article_092214.html; Atlanta Fed – Home Ownership Affordability Monitor
[9] FHFA – NMDB Outstanding Residential Mortgage Statistics, Q3 2025, 51.5% of mortgage interest rates <4.0%
[10] Zillow ZVHI All Homes, Zillow ZORI All Homes; Monthly Own Cost =30-year conventional mortgage with a 30-year mortgage rate of 6.1% (Fred – MORTGAGE30US), 20% down, + an annual 4% of home value for operating costs (National Association of Home Builders); Data as of Jan 2026
[11] RealPage YoY Effective Rent Growth